Experience Moroccanoil

Moroccanoil co-founder Carmen Tal was visiting a salon miles from home when she first experienced the transformative powers of argan oil while traveling. After witnessing her hair go from damaged to shiny, smooth, and manageable, she began a quest to share the magic of argan oil with women across the globe.


What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. “We are thrilled to be celebrating over ten years of oil-infused innovation and today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence,” says co-founder Carmen Tal.

Moroccanoil and the Eurovision Song Contest

The European Broadcasting Union announced in August 2019 that Moroccanoil will be the Presenting Partner of the Eurovision Song Contest 2020 and 2021. We also secured extensive global association and event, media and digital rights as part of a long-term partnership for the next five years, until 2024.

Top stylists have long been using Moroccanoil products for high-profile magazine shoots, fashion shows and award shows. This partnership with the Eurovision Song Contest therefore builds on the brand’s success as a celebrity and fashion industry favorite.

Our team of world-class professional hairstylists will travel to Rotterdam, the Netherlands to give expert hair care and innovative styling for participating artists at dress rehearsals and the live television shows, which will be broadcast to some 200 million people around the world.