Get Ready for Turin 2022 with Moroccanoil! Hanna F April 25, 2022
Get Ready for Turin 2022 with Moroccanoil!

The 66th Eurovision Song Contest is rapidly approaching and our expert team of backstage stylists are undergoing final preparations ahead of their trip to Turin. This competition will be the first Eurovision Song Contest held in Italy in 30 years. Host broadcaster, Rai, announced in January that this year’s theme is ‘The Sound Of Beauty’, and Moroccanoil will be on-hand every step of the way to help each artist look as amazing as they sound. Keep reading to find out what’s next for Moroccanoil at Eurovision 2022!

Moroccanoil’s Eurovision Song Contest Journey So Far

First, let’s take a look back at some amazing Moroccanoil memories from our partnership with Eurovision Song Contest so far. 

Moroccanoil got started at the Eurovision Song Contest with a styling booth in Tel Aviv back in 2019. In August of that same year, the European Broadcasting Union announced that Moroccanoil would be the Presenting Partner of the competition in 2020 and 2021 and secured the extensive global association and event, media, and digital rights as a long-term partnership until 2024.

World-class stylists have been using Moroccanoil products for high-profile magazine shoots, fashion shows, and red carpet appearances for years, and this partnership with the Eurovision Song Contest continues to build on the brand’s success as a celebrity, entertainer, and fashion industry favorite. 

Check out our Global Creative Director Antonio Corral Calero backstage in Tel Aviv:

Sadly, the competition was canceled in 2020 due to the pandemic, but the Moroccanoil team returned to the Contest in 2021 with a bang, styling the artists to perfection in our backstage bubble in Rotterdam Ahoy. 

Here’s a taste of what we got up to last year:

The Lead-Up To Turin

Recently, many of the Moroccanoil backstage stylist team members went to the Eurovision Song Contest 2022 London and Barcelona Pre-Parties to style the stars ahead of their performances and festivities!


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We learned that Ireland’s representative, Brooke, really wants to dye her hair as many different colors as possible, and is even willing to shave her hair off every time to to do so:


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And Albania’s Ronela Hajati, Lithuania’s Monika Liu, and Montenegro’s Vladana told us what they really thought about many Eurovision Song Contest looks from the past:


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Here’s more of what we got up to in London and Barcelona:

Coming Up in May!

This year, our team of world-class professional hairstylists will travel to Turin, Italy to give expert hair care and innovative styling for participating artists at dress rehearsals and the live television shows, which will be broadcast to some 200 million people around the world. 

What does that mean for you? Expect exclusive backstage content with the stylists and artists that you won’t see anywhere else! Follow along to learn from our international team of Moroccanoil experts as they perform hair consultations with the artists, creating, planning and selecting the perfect looks for their performances. We’ll capture intimate, last-minute touch-ups with the participants right before they hit the stage, as well as fun and inspiring interviews with the performers, content that explores our Then and Now theme for this year, plus so much more. 

Moroccanoil would like to extend a huge congratulations to the Eurovision Song Contest 2022 participating artists and we can’t wait to style their hair ahead of the biggest performances of their careers!


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