After exploring the Eurovision Song Contest in Tel Aviv in 2019 with a styling booth, the European Broadcasting Union has announced in August 2019 that Moroccanoil will be the Presenting Partner of the Eurovision Song Contest 2020 and 2021. We also secured extensive global association and event, media and digital rights as part of a long-term partnership for the next five years, until 2024.
Top stylists have been using Moroccanoil products for high-profile magazine shoots, fashion shows and award shows. This partnership with the Eurovision Song Contest therefor builds on the brand’s success as a celebrity and fashion industry favourite.
Our team of world-class professional hairstylists will travel to Rotterdam, the Netherlands to give expert hair care and innovative styling for participating artists at dress rehearsals and the live television shows, which will be broadcast to some 200 million people around the world.
In August 2019, Moroccanoil Executive Chairman David Cohen said:
“Moroccanoil is honoured to be chosen by the EBU as Presenting Partner of the Eurovision Song Contest and excited to share our premium brand and values throughout Europe and Australia through this ground breaking event. As a professional hair care brand that is focused on supporting the creative community of hairstylists, we believe the Eurovision Song Contest is the perfect partner and platform to support creative artistry and help Moroccanoil bring the oil-infused beauty revolution to consumers all around the world.“
Some of the Eurovision Song Contest 2020 participants even became brand ambassadors!
Like in 2019, our global ambassador Antonio Corral Calero, will work with delegations from all over Europe and Australia to create stylish and on-trend looks which will reflect the inspiration of each song.
About the Eurovision Song Contest
The history of the Eurovision Song Contest began as the brainchild of Marcel Bezençon of the EBU. The Contest was based on Italy’s Sanremo Music Festival and was designed to test the limits of live television broadcast technology.
The first Contest was held on 24 May 1956, when seven nations participated. With a live orchestra, the norm in the early years, and simple sing-along songs on every radio station, the Contest grew into a true pan-European tradition.
Fast forward to 60 years later: In 2015, the Eurovision Song Contest celebrated its 60th anniversary. The BBC hosted a grand anniversary show in London, featuring over a dozen former participants. And to honour the country’s Eurovision Song Contest commitment for over 30 years, the organisers admitted Australia to participate for the first time ever.
Rotterdam, the Netherlands will host the 65th edition of the Eurovision Song Contest after Duncan Laurence won the contest in Tel Aviv in 2019 with his song Arcade.