Carmen Tal is the founder of Moroccanoil

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The Inspiration Behind Moroccanoil

Carmen Tal, Moroccanoil’s co-founder who was born in Chili, experienced the powerful Moroccanoil Treatment while traveling. After letting her hair dye, she found it dry and colour damaged. By using argan oil, she witnessed the transformation of her hair going from damaged to shiny and smooth. Carmen then went on a quest to share the magic of this argan oil hair treatment with women across the globe. This is the story behind the brand.

In 2008, we began to create the award-winning formula infused with argan oil. Carmen sat down in a hair salon in Tel Aviv, Israel, where she received the argan oil treatment from her hairdresser. She took the product back home and began developing it into the product it is today.

The earliest adopters were hairstylists in New York City, who had been given samples of the famous Moroccanoil Treatment. We would not be where we are today without their support. The backing of the hairstyles also led to the Moroccanoil Academy, based in New York City. It is an advanced facility designed to provide on-site, customized education to stylists at any level of their career. Global Educators and renowned stylists work with attendees on critical, foundational skills and techniques necessary for success, while incorporating innovative Moroccanoil Education.

The brand has been created with the simple wish to share the transformative powers of argan oil-infused products with women around the world. 

My greatest inspiration was to listen to the inspiration around me… and to listen to the women around me, for whom I created Moroccanoil – Carmen Tal

Over ten years later, the brand is sold in more than 65 counties and at over 100,000 salons worldwide. By popular demand, we launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant and irresistibly beautiful.

What is argan oil?

Argan oil is a plant oil produced from the kernels of the argan tree in Morocco. The deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut with a unique oil profile. Rich in vitamins, minerals and antioxidants, the product has many uses, helping to hydrate and soften hair, face, body and nails. 

As a brand, we only source only the highest quality argan oil, originating from argan trees grown in Morocco, and contains no additives, colorants or preservatives. The benefits of argan oil are endless because is high in antioxidants, essential fatty acids and vitamin E. Argan oil naturally helps revitalize skin, increase hair’s elasticity and restores shine to dull, lifeless hair.

My passion is to continue to empower this confidence