Show Us Your Style 2022 Winners Announced Hanna F March 22, 2022
Show Us Your Style 2022 Winners Announced

Six talented hair stylists will join the world-class Moroccanoil backstage team at the Eurovision Song Contest 2022 in Turin this May. Hundreds of stylists from around the globe applied for their chance to work at the world’s biggest music competition, but only the top candidates received their ‘turquoise ticket’ to this year’s event.

Here are the winners:

Dorion Karlsson
“This is perfect for me”

Dorion is heading to Turin from Sweden and brings 15 years of experience as a hairstylist to the team. She has experience working backstage at film productions and shows, but the Eurovision Song Contest will be her biggest career opportunity to date. 

Elena Kalashyan
“I just love the quality of Moroccanoil products”

Elena comes from Ukraine and will bring her understanding of Moroccanoil products to Italy. Her awareness of hairstyles throughout history will provide a unique asset to the backstage team and we can’t wait to see what looks she’ll create in May!

Sergo Kirakosiani
“Over the past 11 years, I have tried almost everything I could lay my hands on”

Sergio from Georgia mastered his craft at an early age. His quirky and creative application video demonstrating his in-depth knowledge of Moroccanoil products won over the judges. See why he’s one to watch backstage at Eurovision this year: 

Hailey Thome
“When you put a bunch of creatives in a room, a whole lot of magic always happens”

Hailey joins the team all the way from Phoenix, Arizona and is the first competition winner from the USA. She has a big love for styled hair with a wealth of experience creating a range of different styles, from cheerleading looks to bridal updos.

Jaana Katariina Lauronen
“Every part of my work becomes an artistic creation”

Jaana grew up watching the Eurovision Song Contest on TV with her family, but will now get a backstage view of the event as part of the Moroccanoil team. The Finnish stylist has a decade of experience and is an award-winning hair and makeup artist with a variety of skill sets, including fashion styling and cosmetics. 

Sergiu Popa
“We’ve got to look at the past in order to create the future”

Sergiu works as part of a big team in Romania and brings over seven years of experience as a stylist. Sergiu created two unique looks inspired by the 80s for his application, both of which demonstrated his ability to give a modern twist to styles from the past. 


We recently caught up with Ioanna Todoran, winner of the Show Us Your Style 2021 competition, to find out how this experience has impacted her since returning from backstage at Rotterdam. 

“So far, it’s been the highlight of my career. I didn’t realize what it would be like to be part of the Moroccanoil team until I got to Eurovision and actually started working backstage at the world’s biggest music event. My life has changed a lot since then. I’ve started to work with influencers, I’ve been invited on TV shows to talk about trends, fashion, and hair, and last but not least, I’ve gained a lot of new clients. All in all, the Eurovision experience was extraordinary. A truly unique event where you can meet some of the world’s top hairstylists. I’ve always encouraged myself to want more and I was thankful for this chance to grow.” 

Learn more about the competition ahead of Turin and make sure to follow us on Instagram, Facebook, YouTube, Twitter, and TikTok to stay up to date on all things Moroccanoil x Eurovision. 

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