Teaser alert! What to expect from Moroccanoil at Eurovision 2022 Hanna F February 10, 2022
Teaser alert! What to expect from Moroccanoil at Eurovision 2022

We look back on our time in Rotterdam in 2021 and look ahead to Turin, Italy in 2022. Read on to hear about all the exciting things we have in store for the Eurovision Song Contest!

Our Show Us Your Style Competition is back!

After such huge success in 2021, our Show Us Your Style contest is making its way over to Turin this May with a new theme: Then & Now, inspired by iconic Eurovision looks from the 60s, 70s and 80s.

Our team of world-class hair professionals will provide styling at Europe’s greatest music event, and to celebrate stylist expertise, we will be awarding six hairdressers with a VIP trip to the Finals—plus the chance to attend exclusive events and celebrations.

The competition winners will also receive a professional Moroccanoil styling kit (including tools and products), an exclusive Eurovision 2022 backstage tour, VIP tickets to the Semi Finals and Final show, and career-defining participation in our PR panel during event week.

Haven’t applied yet? Hurry now and enter this once-in-a-lifetime, all-expenses-paid, 7-day trip to Turin before March 2, 2022!


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A sneak peek into our 2022 theme

The last two years were all about laid-back, no-fuss looks, but 2022 is calling for something extra. With our Then & Now theme, we’re ringing in the upcoming Eurovision Song Contest with statement-making cuts that call back to decades past.

Discover more behind this year’s concept and uncover the Eurovision-inspired, retro-themed looks that Moroccanoil Global Creative Director Antonio Corral Calero modernized so you can rock them today.


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Looking back on 2021

Before we explore what’s to come, let’s take a brief look at our amazing Eurovision journey in Rotterdam 2021.

Last year was all about our theme, Be An Original, where we celebrated artistry and individuality—a sentiment we still champion today. Inside the Moroccanoil backstage bubble, our team of experts styled the 2021 participants ahead of the biggest show of their lives.


Last year’s Show Us Your Style winners showed they could handle the heat backstage and our team of experts shared what it was like to participate in the world’s largest music competition. We held inspiring, philosophical discussions about hair with the Czech Republic’s Benny Cristo and Malta’s Destiny, had a ‘kiki’ with the popular Eurovision blogger WiwiBloggs, played a game of burning hot questions with Adrenalina performer Senhit, caught up with several artists like Switzerland’s Gjon’s Tears behind-the-scenes with Antonio, and so much more.

What to expect in 2022

There’s a lot to look forward to from Moroccanoil in 2022. Our website has been elevated with a new look and feel. You’ll now discover elevated features for a more intuitive experience so you can easily find what you’re looking for.

Take a tour through our news page to stay up-to-date on all things Moroccanoil at Eurovision or explore our videos (old and new), including tips and tricks from our 2021 backstage stylists, a day in the life of a Moroccanoil Eurovision stylist, and much more.

Expect loads of new looks to get you inspired, exclusive interviews with this year’s participants, inspirational Then & Now content, and handy hair hacks from our professional backstage stylists—and more!

We can’t wait to bring you all this fresh and exciting content from Moroccanoil at Eurovision 2022 in Turin.


Let us know what you want to see from us in Turin on our official YouTube, Instagram, TikTok, Twitter, and Facebook channels.

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